You’ve got a paper to deliver but you are short on time.
It’s all written out but far from perfect.
You know the stars need to align perfectly if you must win the hearts of your target audience, your professor or win that competition but of course you are not Shakespeare and you cannot do this fast enough.
So what do you do?
You go straight to the Grammarly app to fix up your writing problems – fast!
What is Grammarly app?
Grammarly is an artificial intelligence powered application that helps correct spelling and grammatical errors, enhance vocabulary usage and provide better suggestions to make your writing have professional speak.
Founded: 1st February 2008
Max Lytvyn, Alex Shevchenko, Dmytro Lider
The inspiration for Grammarly grew out of the founders’ first writing application, MyDropBox which was an app that checked essays and research papers for plagiarism. A business they later sold to Blackboard in 2007. After two years, the decided to build something new.
Headquarters: San Francisco, California
Vision: To help writers communicate more effectively. (imagined by them).
The Pitch (The idea in 20 words)
Grammarly is an artificial intelligence aided app which proof reads, corrects and suggests better phrases and words to improve writing.
EdTech, Artificial Intelligence, Blogging, Writing
Grammarly is an artificial intelligence aided application which improves writing by suggesting improvements.
It is focusing on the world’s 2 billion native and non-native English speakers as its market audience.
The software scans texts to help users stay within 250 advanced grammar rules while serving as a detection tools for spelling checks, proof reading and plagiarism.
It hosts a variety to writing genres such as business, academia and blog post to feed users with suggestions which fit their particular writing style.s
As an app, Grammarly’s strategy is to focus on the individual needs of its users with a focus on user generated data.
It runs a freemium model which ensures that as many people as possible have access to its most basic services.
By sending out weekly email newsletters to both freemium and premium users using AMPscript which personalizes subscriber content, Grammarly has experienced a surge in users signing up for its premium service.
The app is portraying writing and writing accuracy as a lifestyle crating a platform which allows users track personal progress highlighting data on errors, suggestions, corrections while offering comparisons to other users and social sharing when users have made outstanding progress in a week.
Grammarly charges users monthly, quarterly or annually at the following rates; $29.95, $59.95 and $139.99 respectively.
Growth and Market prospects
Grammarly has amassed a user base of almost 7 million active writers.
Grammarly open its doors to outside funding to take its application to the next level and as a tech startup idea;
Venture: $110 million – May 2017
Total Funding: $110 million
Grammarly successfully raised venture funding from Silicon Valley venture capital firms. These investors include;
- Spark Capital
- Signal Fire
- General Catalyst
- Breyer Capital
- Institutional Venture Partners
- An upgraded version of Grammarly will see the software hosting a variety of writing templates and enhancements which will make writing more cohesive and clearer.
Writing as an art or work tool pervades our lives and work. And more than ever, the need to do it right is rife. With over 2 billion English speakers blaring across professional work and digital platforms the market to improve grammar output and punch is more demanding than ever.
Grammarly disrupts the overall business of editors and proof readers by making writers need less and less of them.
Opportunity for Idea Creators
Grammarly has shown itself a lifesaver to the blogging community which is a massive market as everyone takes their businesses, ideas, thoughts and money making prospects online. There is room for idea creators speaking and writing in other languages not served by Grammarly to take advantage of this idea and make a home run in their markets.
On the look out to create more value within this industry sector in a technology driven way should be;
- Educational institutions
- And any other crazy head who thinks and can, can make things happen
Grammarly is helping writers write better, how can you as an idea creator help your own market communicate better, maybe even better than Shakespeare?
Think about it!
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